The mission of Jagruthi, as an institution, is to promote entrepreneurship and self-governance by improving the lives of the rural, particularly women, small farmers, oppressed communities and ethnic minorities, and their socio-economic empowerment.
Such self-initiated non-profit charitable social activities that are performed for improving the situation of the deprived section of the society by a group or an organization is called with different names: Voluntary Action, Voluntary Service, Voluntary Work, Voluntary Agency, or Voluntary Organizations.